Claire McLaughlin has worked with music clients for more than 25 years. A specialist in media and entertainment technology and product launches, Claire has advised major record labels, individual artists and was the interactive technology lead across ITV, MTV, Channel 4, Emap and the BBC. Working on projects to find new talent through to marketing output for album launches, and product launches in the music arena. Claire has worked on festivals, outside broadcasts, music awards, events, tours, merchandising, exhibitions, and with music charities and performing art schools.